SendinBlue Review - Is This the Right Email Marketing Service for You

If email marketing is a crucial component for your business as it should then you might be in the market for a top-of-the-line email marketing service. In this SendinBlue review, we show you what you can expect from SendinBlue and help you decide if it is the right pick for you.What comes is an in-depth look at what SendinBlue has to offer, what the features are, how much it costs, how it compares to the competition, and who should get it. We speak from experience, as SendinBlue has been our main email marketing tool for a couple of years now. SendinBlue is an all-in-one email marketing service thats capable of taking care of the entirety of your email marketing needs.Or, to put it more bluntly, its a cheaper Mailchimp alternative that, surprisingly, also has more features. Speaking of which:âš™ï ¸  SendinBlue featuresLets kick this SendinBlue review off by looking at the key modules offered by this tool:âÅ"‰ï ¸  email marketing campaigns and broadcasts🠤â€" email ma rketing automation🠤  transactional email and SMS🠐 ¦ social media marketingLets start with the first module, the thing youre probably interested in the most sending out email marketing campaigns / broadcasts.SendinBlue offers all that youd expect here   you can create an email blast and send it to your list of contacts. Theres an easy-to-use visual interface / email builder that makes creating your messages a lot more straightforward.It works with drag and drop and has some ready-made blocks for all the most common types of content that people send via email. The result is also fully mobile compatible.Plus, if youre feeling confident, you can import your email template in raw HTML form. I wont be doing that in this SendinBlue review, though.On the other end, to speed things up, theres also a whole template library divided into a handful of categories. All those emails look quite nice out the box, making them a great base to build upon and customize further.As you would expect, theres also a whole separate section for contact management. You can group your contacts into lists, segment those lists, edit single contacts, see stats on how engaged someone is with your newsletters, etc.Next, in come the email automation features. This is a serious benefit since automation is not a standard capability among the other tools in the market.Basically, SendinBlue allows you to set specific triggers and email messages that will be sent when those triggers go off.Some of the things you can do with this:Someone visited a given page on your website → send them an email and show them more info on the topic.Someone abandoned their shopping cart → send an email.Someone has just subscribed → send them a whole welcome sequence of emails.It is someones birthday → send.Someone clicked on a specific link on your site → send!The possibilities really are endless and weve only just scratched the surface in this SendinBlue review. Best of a ll, its not only one-off actions that you can trigger. In fact, you can design whole sequences of automation. Example:Moreover, you can choose from a range of pre-made sequences:Last but not least, SendinBlue offers some  social media marketing capabilities as well. This is a new addition to SendinBlue, but they are going in strong with an excellent module for creating Facebook ads.Overall, SendinBlue really does offer the whole package. Theres a nice email design tool, excellent reports, advanced features such as A/B testing, good contact management, and so on. Theres literally nothing thats missing compared to the other big players in this market like GetResponse or AWeber.Now, heres the best part:💠° PriceThis is probably the section of our SendinBlue review that youre the most interested in. Here are the prices and the numbers of emails you can send on each plan:First off, as you can see, SendinBlue charges per email sent and not per the size of your contact list.In othe r words, no matter if your list is 100 people or 1,000,000, SendinBlue doesnt charge you extra for that.Another important point; theres a free plan! The cap of 300 emails / day translates to 9,000 / month. (Email automation up to 2,000 contacts.)🠤” Reasonably, if youre just starting out and your list is between 100 and 500 people then this free plan might be all you need.(If you want to send SMS, those are more of a pay-as-you-go deal. For example, sending 100 SMS in the US is $1.34. Sending 200 is $2.68, and so on. Sending to other countries has different rates.)👠 Ease of useThe user interface at SendinBlue is easy to grasp and lets you identify all the key areas of the tool pretty quickly. You get the main menu at the top directing you to your campaigns, automation, transactional email, and contact management.You can switch to your emails, templates, SMS, Facebook ads, statistics and settings from the sidebar menu. To create a new campaign, just click the big green button in the center.SendinBlue will take you step by step from there and help you create a campaign. First, you get to set the main details such as the campaign name and the subject line of the email.The next step is all about the design of the email. This is where you get to use the aforementioned email design tool. Here it is again:Lastly, you can set the recipients of the email, double check if everything is correct (best to send a test email to yourself), and finally hit the main send button.Overall, nothing confusing there.You can see the status of your campaign when you come back to the dashboard.👊 SendinBlue vs the competitionSince SendinBlue is one of the few companies in the market that charge per email sent, comparing their prices to the competitions head-on proves troublesome. However, for the purpose of this SendinBlue review, lets assume the following:If youre going to be sending 1.5 emails per week to your contacts then heres how much SendinBlue will cost com pared to the others:# of contactsSendinBlueMailChimpConvertKitGetResponseup to 100 contacts$0$0$24$15500$0$0$24$151,000$0$0$24$151,500$0$0$41$252,000$25$0$41$252,500$25$30$41$255,000$25$50$64$4510,000$39$75$99$6550,000$173$240$316$250As you can see, SendinBlue is generally cheaper if youre just starting out only Mailchimp comes close and then a lot cheaper once your list starts growing past 5,000 contacts.🠏 Ã‚  Final verdict in this SendinBlue reviewEmail marketing is a key component for many an online business, and theres a very good reason for this! Even in the age of social media, theres still no better way to contact people directly than via email and especially if its for any sort of business purpose.With that, wed all prefer to minimize any additional operating costs, which allows us to keep a bigger slice of the revenue pie. SendinBlue is a great solution that can help you achieve that, as weve shown in this SendinBlue review.Thanks to the free plan, you can test the tool out with no investment, and see if you like it for yourself. Then, if need be, you can upgrade to a paid plan and get some additional perks + more send volume.Feature-wise, SendinBlue doesnt lack anything, so it really is a tool your business can grow with. Same for the UI and ease of use. And Im not just saying so. In fact, we use SendinBlue as our main email tool here at ThemeIsle. We migrated from Mailchimp a couple of years ago, and we really couldnt be happier!👉 Go to SendinBlue hereP.S. If you want to see SendinBlue in action, feel free to subscribe to our free email course it is powered by SendinBlue:Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips. * This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, well receive a small fee. No worries though, youll still pay the standard amount so theres no cost on your par t.SendinBlue $0 9.8 Ease of use 9.0/10 Functionality 10.0/10 Designs and templates 10.0/10 Price rating 10.0/10 Go to SendinBlue {"@context":"http:\/\/schema.org\/","@type":"Product","name":"SendinBlue","image":"https:\/\/mllj2j8xvfl0.i.optimole.com\/w:auto\/h:auto\/q:auto\/https:\/\/s15165.pcdn.co\/wp-content\/uploads\/2019\/02\/SendinBlue-1-150x150.png","description":"If email marketing is a crucial component for your business - as it should - then you might be in the market for a top-of-the-line email marketing service. In this SendinBlue review, we show you what you can expect from SendinBlue and help you decide if it is the right pick for you. What is...","offers":{"@type":"Offer","price":"0.00","priceCurrency":"USD","seller":{"@type":"Person","name":"Karol K"}},"review":{"@type":"Review","reviewRating":{"@type":"Rating","bestRating":"10","worstRating":"0","ratingValue":"9.75"},"name":"SendinBlue","reviewBody":"If email marketing is a crucial component for your busines s - as it should - then you might be in the market for a top-of-the-line email marketing service. In this SendinBlue review, we show you what you can expect from SendinBlue and help you decide if it is the right pick for you.\r\n\r\n\r\nWhat is SendinBlue?\r\n\r\n\r\nIn a sentence, SendinBlue is an all-in-one email marketing service that's capable of taking care of the entirety of your email marketing needs.\r\n\r\nOr, to put it more bluntly, it's a cheaper Mailchimp alternative that, surprisingly, also has more features. Speaking of which:\r\n\r\n\u2699\ufe0f SendinBlue features\r\nLet's kick this SendinBlue review off by looking at the key modules offered by this tool:\r\n\r\n \t\u2709\ufe0f email marketing campaigns and broadcasts\r\n \t\ud83e\udd16 email marketing automation\r\n \t\ud83e\udd1d transactional email and SMS\r\n \t\ud83d\udc26 social media marketing\r\n\r\nLet's start with the first module, the thing you're probably interested in the most - sending out email marketi ng campaigns \/ broadcasts.\r\n\r\nSendinBlue offers all that you'd expect here -\u00a0you can create an email blast and send it to your list of contacts. There's an easy-to-use visual interface \/ email builder that makes creating your messages a lot more straightforward.\r\n\r\n\r\n\r\nIt works with drag and drop and has some ready-made blocks for all the most common types of content that people send via email. The result is also fully mobile compatible.\r\n\r\nPlus, if you're feeling confident, you can import your email template in raw HTML form. I won't be doing that in this SendinBlue review, though.\r\n\r\n\r\n\r\nOn the other end, to speed things up, there's also a whole template library divided into a handful of categories. All those emails look quite nice out the box, making them a great base to build upon and customize further.\r\n\r\n\r\n\r\nAs you would expect, there's also a whole separate section for contact management. You can group your contacts into lists, segment t hose lists, edit single contacts, see stats on how engaged someone is with your newsletters, etc.\r\n\r\n\r\n\r\nNext, in come the email automation features. This is a serious benefit since automation is not a standard capability among the other tools in the market.\r\n\r\nBasically, SendinBlue allows you to set specific triggers and email messages that will be sent when those triggers go off.\r\n\r\nSome of the things you can do with this:\r\n\r\n \tSomeone visited a given page on your website \u2192 send them an email and show them more info on the topic.\r\n \tSomeone abandoned their shopping cart \u2192 send an email.\r\n \tSomeone has just subscribed \u2192 send them a whole welcome sequence of emails.\r\n \tIt is someone's birthday \u2192 send.\r\n \tSomeone clicked on a specific link on your site \u2192 send!\r\n\r\nThe possibilities really are endless and we've only just scratched the surface in this SendinBlue review. Best of all, it's not only one-off actions that you can trigger. In fact, you can design whole sequences of automation. Example:\r\n\r\n\r\n\r\nMoreover, you can choose from a range of pre-made sequences:\r\n\r\n\r\n\r\nLast but not least, SendinBlue offers some\u00a0social media marketing capabilities as well. This is a new addition to SendinBlue, but they are going in strong with an excellent module for creating Facebook ads.\r\n\r\n\r\n\r\nOverall, SendinBlue really does offer the whole package. There's a nice email design tool, excellent reports, advanced features such as A\/B testing, good contact management, and so on. There's literally nothing that's missing compared to the other big players in this market like GetResponse or AWeber.\r\n\r\nNow, here's the best part:\r\n\r\n\ud83d\udcb0 Price\r\nThis is probably the section of our SendinBlue review that you're the most interested in. Here are the prices and the numbers of emails you can send on each plan:\r\n\r\n\r\n\r\nFirst off, as you can see, SendinBlue charges \"per email sen t\" and not per the size of your contact list.\r\n\r\nIn other words, no matter if your list is 100 people or 1,000,000, SendinBlue doesn't charge you extra for that.\r\n\r\nAnother important point; there's a free plan! The cap of 300 emails \/ day translates to 9,000 \/ month. (Email automation up to 2,000 contacts.)\r\n\r\n\ud83e\udd14 Reasonably, if you're just starting out and your list is between 100 and 500 people then this free plan might be all you need.\r\n\r\n(If you want to send SMS, those are more of a pay-as-you-go deal. For example, sending 100 SMS in the US is $1.34. Sending 200 is $2.68, and so on. Sending to other countries has different rates.)\r\n\r\n\ud83d\udc50 Ease of use\r\nThe user interface at SendinBlue is easy to grasp and lets you identify all the key areas of the tool pretty quickly. You get the main menu at the top - directing you to your campaigns, automation, transactional email, and contact management.\r\n\r\n\r\n\r\nYou can switch to your emails, te mplates, SMS, Facebook ads, statistics and settings from the sidebar menu. To create a new campaign, just click the big green button in the center.\r\n\r\nSendinBlue will take you step by step from there and help you create a campaign. First, you get to set the main details such as the campaign name and the subject line of the email.\r\n\r\n\r\n\r\nThe next step is all about the design of the email. This is where you get to use the aforementioned email design tool. Here it is again:\r\n\r\n\r\n\r\nLastly, you can set the recipients of the email, double check if everything is correct (best to send a test email to yourself), and finally hit the main send button.\r\n\r\nOverall, nothing confusing there.\r\n\r\nYou can see the status of your campaign when you come back to the dashboard.\r\n\r\n\r\n\r\n\ud83d\udc4a SendinBlue vs the competition\r\nSince SendinBlue is one of the few companies in the market that charge \"per email sent,\" comparing their prices to the competition's head-on proves troublesome. However, for the purpose of this SendinBlue review, let's assume the following:\r\n\r\nIf you're going to be sending 1.5 emails per week to your contacts then here's how much SendinBlue will cost compared to the others:\r\n\r\n\r\n\r\nAs you can see, SendinBlue is generally cheaper if you're just starting out - only Mailchimp comes close - and then a lot cheaper once your list starts growing past 5,000 contacts.\r\n\r\n\ud83c\udfc1\u00a0Final verdict in this SendinBlue review\r\nEmail marketing is a key component for many an online business, and there's a very good reason for this! Even in the age of social media, there's still no better way to contact people directly than via email - and especially if it's for any sort of business purpose.\r\n\r\nWith that, we'd all prefer to minimize any additional operating costs, which allows us to keep a bigger slice of the revenue pie. SendinBlue is a great solution that can help you achieve that, as we've shown in this Se ndinBlue review.\r\n\r\nThanks to the free plan, you can test the tool out with no investment, and see if you like it for yourself. Then, if need be, you can upgrade to a paid plan and get some additional perks + more send volume.\r\n\r\nFeature-wise, SendinBlue doesn't lack anything, so it really is a tool your business can grow with. Same for the UI and ease of use. And I'm not just saying so. In fact, we use SendinBlue as our main email tool here at ThemeIsle. We migrated from Mailchimp a couple of years ago, and we really couldn't be happier!\r\n\r\n\ud83d\udc49 Go to SendinBlue here\r\n\r\nP.S. If you want to see SendinBlue in action, feel free to subscribe to our free email course - it is powered by SendinBlue:\r\n\r\n\r\n\r\n* This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, we'll receive a small fee. No worries though, you'll still pay the standard amount so there's no cost on your part.","author":{" @type":"Person","name":"Karol K"},"datePublished":"2019-02-19"}}